Highlights of Fabulous Fashion Shows
  Brand Collections’ Show
On the second day of the fair, the Brand Collections’ Show featured the work of Australian designer Cristina Nitopi, American designer Carol Reyes, and the Indonesian brand Benten Fashion from the company PT Sinar Mutiara Cemeberlang.
“Reveal Yourself”
by Cristina Nitopi
“Midnight Romance”
by Carol Reyes
“Lady Macaroon”
by PT Sinar Mutiara Cemerlang

  Designers’ House Shows
Three fashion designers staged their own house shows at the fair for Spring/Summer to showcase their latest collections. They included Ika, a Hong Kong-based fashion designer, Indonesian designer Ali Charisma, and Italian designer Espen Salberg from the company PT Crea Con.
“LIVE IT”
by Ali Charisma
“TIDES OF TIME”
by IKA
“NON SOLO BIANCO”
by PT Crea Con
  Excellent Showcase of Local Talents
Thirty-six Hong Kong designers and companies, including Jaeger Ng and Victory Lloyd Limited, showcased their latest works at Hong Kong Fashion: On Parade.
Hong Kong Fashion: On Parade
  Professional Event with Expert Insights
Seminars
As well as being the region's premier trading hub, the fair served as an important preview of trends for 2011 and beyond. World-famous trend forecasters including Carlin International and WGSN from France, Fashion Snoops and Stylesight from the US hosted various seminars to give insights into trends for the coming seasons.

- “WGSN Global Trends Analysis: SS11 & Beyond” by WGSN
- “Impulses Autumn Winter 2011-12” by Carlin International
- Fashion Snoops Presents “Fashion Trend Directions for Fall/Winter 2011/12 Ladies, Men and Childrenswear” by Creative Trends Services on behalf of Fashion Snoops
- “F/W 2011 Women’s Accessories Trends” by Stylesight
  Buyer & Exhibitor Quotes
Exhibitor from Chinese mainland

Samuel Dong, Designer/President, Hangzhou Golden Season Fashion Co. Ltd.
Exhibitor from Hong Kong

Gary Fong, Director, Wing Wing Trading Company Ltd.
"This is a good fair. That’s why we have been exhibiting here for so many years. We produce high-end women’s wear for sale worldwide and employ about 1,000 workers in Hangzhou. We have also established offices in the US and Canada. The fair serves as a solid platform for business growth and brand building that is especially important for our expansion into retail operation. Our first retail shop is located in Montreal of Canada and we plan to open shops in the US next year." "We have been engaged in fashion trading, manufacturing and wholesale businesses for over 20 years. We sell our products such as evening dresses and suits for women under the brand of ETHNE mainly to the US and European markets. In a further expansion, Wing Wing is planning to open retail stores in Chinese mainland. The Hong Kong fair is professionally run by HKTDC and it offers a good opportunity to promote our products and to meet customers. This year, we’ve found some potential buyers from the US, Russia, Greece and Chinese mainland."
Buyer from Thailand

Saowalak Wibultanaphan, Assistant General Manager, Merchandising, The Mall Group Co., Ltd.
Buyer from Hungary

Várszegi András, Commercial Director, Korona Ltd.
"Our group has been running department stores for 25 years. Today, we have nine stores in Thailand including eight in Bangkok under the names of The Mall, Emporium and Paragon. Consumers’ spending power is strong and we continue to upgrade our stores and services to meet demand. This is my second visit to the fair. Last year, I sourced mainly women’s wear. This time, my focus is on men’s wear and accessories. I have found some companies with good merchandises for our stores. The fair is big in scale and it is very well managed." "This is my third time participating in the fair. I like it as I can source a wide range of good products at affordable prices. Korona has a long history in business and we specialise in men’s wear. We operate 12 of our own retail shops and a further 30 shops in collaboration with other companies in Hungary. Our products are catering to the middle and high-end customers. The Hong Kong fair is a very important place for our sourcing. I have already identified six companies at the show and hope we can work together for business growth."
  Synergy with Concurrent HKTDC Summer Sourcing Show
Also held at the HKCEC within the same time frame was the HKTDC Summer Sourcing Show for Gifts, Houseware & Toys 2010. The two concurrent fairs provided buyers with a great one-stop sourcing opportunity which was especially advantageous to retail chains and department stores. Exhibitors also benefited from the extra source of buyers.
  See you in Jan 2011
Up next will be Asia’s largest fashion event – HKTDC Hong Kong Fashion Week for Fall/Winter, scheduled to take place during 17 – 20 January 2011. This Asia leading sourcing paradise will be accompanied by a concurrent event – HKTDC World Boutique, Hong Kong, which features branded designer fashion to provide fashion insiders with even more marketing and sourcing opportunities, professional seminars, and exciting fashion shows which should not be missed.
HKTDC Fair Websites Social Media Platforms
 

URL of Interactive Press Release
www.hktdc.com/hkfashionweekss/postfairpressrelease

Trade Media Enquiries
Ms Mandy Ku Tel: +852 2240 4404 Fax: +852 2270 5746 Email: mandy.hk.ku@hktdc.org